Thursday, October 18, 2012

I looked through many pictures on sexism and a majority of them were from the 1950's. The 1950's was a time when sexism was not only tolerated, but it was highly encouraged and expected in a society. Many extremely offensive sexist ads, such as the one posted below were published and seen all throughout America during the 1950's. The ad below depicts a woman being so emotional to her husband on the verge of tears in fear of doing something her husband could be annoyed by. This picture is saying that women are incapable of doing anything successful without breaking down into tears of sobbing when confronted by a man. During this time, it was believed that women were completely useless if they could not make their husband happy.

These types of ads were seen as humorous but also very true during these days so it makes me thankful in a way to see that we don't see these types of ads being published anymore. This image shows how far our world has come and how different the world was during the 1950's. Can you even imagine living in a world where seeing these images would be normal and encouraged? Now if we saw these type of things in our generation we would be extremely offended and we would certainly not allow for this to happen.

1 comment:

  1. I completely agree. I am so thankful that in today's society ads like that are looked down upon. Even though we have made significant progress, there is sexism present in modern day ads such as the Dr. Pepper slogan "Not For Women", but nothing to the extent of what it once was. Hopefully further into the future, men will realize talking down to women is not only wrong and ignorant, but will also hurt their business considering we make up half the population of consumers. In the end, sexism in ads hurts all parties involved, the women who are put down, and the employees of the company.

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